AMAZING USE OF THE BILLBOARD. TO ME THE AUDIENCE GRABBER IS WHEN THE MUFFIN FALLS ON THE CAR AND CRUSHES IT. IMAGINE IF THEY ACTUALLY STAGED THAT! PEOPLES REACTION WOULD BE OUT THERE.

BUT FROM WHAT I'VE LEARNT, THIS WOULD BE A NON TRADITIONAL BILL BOARD BECAUSE OF THE VEHICLE AND MUFFIN ON THE GROUND. THIS WOULD PROBABLY INCREASE THE $$ DO TO HAVING THE BILLBOARD EXTEND TO THE GROUND. I ALSO BET THIS WOULD BE CONSIDERED AS A CHEERY PICKED LOCATION SO A PREMIUM WOULD BE ADDED.

THE NEXT QUESTION I WOULD HAVE IS WHAT ARE THE BY LAWS FOR THIS? WHAT WOULD THEY HAVE TO DO TO THE VEHICLE SO IT'S NOT STOLE? AND FINALLY HOW MUCH DID THEY PAY FOR THE CAR?